Over the years, the importance on outward appearance has expanded into the social realm. Not only are people concerned with what they are going to wear for the day, but they now have to think about the hundreds of people that will see their photo on their Instagram feed. Transitioning from the individual to a group of people, businesses function in a similar way and face the same pressure to present themselves in a certain way on social media.
Every company is in competition with one another to gain the most likes or grab the most retweets about a new product launch or a new venture for the company. But how can you grab the attention of a consumer amongst the millions of social media accounts and channels? Here are 3 tips:
1). Post photos that are clear, precise, and fun to look at — It is important to not clutter your feed with pointless photos. Spend some time choosing pictures that represent your firm well and are fun to look at!
2). Create a theme for your social media channels — Every company has a culture. Share that culture with the world through your Instagram photos, Facebook pages, and tweets!
3). Be interactive with your followers! — Engaging with your target audience is imperative in creating a strong social media presence. Post photos that generate conversations with your customers and encourage further action from them!
Every company has a story to tell. It’s time to share it!