As many people know, the Grammys came on national television last night and created a lot of buzz on social media. For businesses, huge events like these can be an opportunity for brand recognition, so who had the most success last night?
According to ADWEEK, People Magazine, Hyundai, and Gucci had the most presence on social media. Each company increased their followers by the thousands, but how did they do it? People created a lot of buzz before the award show took place on Facebook and Instagram creating a “need” among their consumer base to follow their stories.
Gucci succeeded last night with the addition of many Instagram and Twitter followers by updating its feed during the red carpet event. As 24 million people were watching, Gucci capitalized on the fact that many celebrities were wearing their attire, so they told the world about it.
There is so much opportunity when huge entertainments events occur like the Grammys, but it can be difficult to stand out from the crowd when it seems like every business is trying to attract the attention of new customers. It is time for businesses to think outside the box when advertising for events like these and to uncover ways to creatively portray their brand! Intel partnered with Lady Gaga last night during her performance and it was a huge success. They ended the night ranking 3rd on most social media platforms. It was creative and fun and expanded their social media presence globally.