“A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.”

As I was searching different blogs about digital marketing, I came across this quote that caught my attention: “A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.” (Scott Cook)

In the world of social media today, everyone is interconnected and is in the “know” of what is happening all over the world. Someone in the United States can hear about an event occurring in China in just a matter of minutes. Just as news can travel rapidly, the reputation of a brand can travel just as quickly. Word-of-mouth recommendations have always been a powerful and effective tool for marketers, but now, the voice of the consumer is ever more present and powerful.


Today, there are blogs and websites solely for the reviews of business and brands where consumers can share their opinions and make recommendations to not only their friends, but the entire world. Most people read reviews before they purchase a product or eat at a restaurant affirming the idea that how a brand is communicated between consumers is just if not more important than how the brand markets itself.

Companies must be quick on their feet in today’s society to not only market their brand in the way they want to, but to be sure they deliver and produce results that meet and exceed the expectations of their consumers.


How to create eye- catching material

Over the years, the importance on outward appearance has expanded into the social realm. Not only are people concerned with what they are going to wear for the day, but they now have to think about the hundreds of people that will see their photo on their Instagram feed. Transitioning from the individual to a group of people, businesses function in a similar way and face the same pressure to present themselves in a certain way on social media.

Every company is in competition with one another to gain the most likes or grab the most retweets about a new product launch or a new venture for the company. But how can you grab the attention of a consumer amongst the millions of social media accounts and channels? Here are 3 tips:

1). Post photos that are clear, precise, and fun to look at — It is important to not clutter your feed with pointless photos. Spend some time choosing pictures that represent your firm well and are fun to look at!



2). Create a theme for your social media channels — Every company has a culture. Share that culture with the world through your Instagram photos, Facebook pages, and tweets!



3). Be interactive with your followers! — Engaging with your target audience is imperative in creating a strong social media presence. Post photos that generate conversations with your customers and encourage further action from them!

Every company has a story to tell. It’s time to share it!



Instagram: More than another social media site

wersm-instagram-657x360Social Media is taking the world by storm and Instagram is just one media outlet that is on the rise. I can say with confidence that about 98% of my friends have an Instagram account. While Twitter and Facebook are both popular and somewhat effective in communicating about one’s life, Instagram is making a new splash in social media as more creativity and purpose are being thrown together in one picture.

In today’s time, more people are being drawn toward visually appealing yet simple advertisements; therefore, marketers are having to adapt to this trend and find ways to appeal to this generation. On Instagram, it seems like there are millions of “hipster” accounts with their perfect photo placements and filters that are appealing to about every eye. The millennial generation is being drawn toward this trend, opening an opportunity for company to capitalize on this and make headway in the world of Instagram.

The saying “a picture is worth more than a thousand words” continues to hold meaning in today’s time as the average person puts more and more thought into the photos they take. Day to day questions like which filter to use or what photo to post are on the rise; therefore, businesses need to take the same approach by putting time and effort into their Instagram account. By catching the eyes of their consumers, companies have the ability to share their mission and style to their target market in a creative way. Companies who are successful in doing so will be able to advertise more effectively and reach a larger customer base as people will want to share their photos and post some of their own in support of the company.

Instagram is a powerful tool that can showcase creativity and meaning in a simple, yet engaging picture.

Granada, Spain

The first stop on our second long weekend was in Granada, Spain! We started the day off by touring the La Alhambra which was so beautiful. This place was rich with history and was made up of many unique buildings and gardens. Later that night, we went to a traditional flamenco show and then walked to a spot overlooking the lighted Alhambra at night. It was incredible!